Kolkata
2025 - 2026
BUILT
Designing a professional hair tool
PRODUCT DESIGN
TCG brand-strategy questionnaire · november 2025 · her answers, ruled
Three stores were
drawn before this one.
The process
The line everything else had to agree with - Sacred Living
01 The part no one photographs
Twelve of the 534 lines — item, supplier, qty, landed, MRP
Sourced — ginkgo and lotus
Sourced — marble petals, in the field
02 Then they named it
“Old Soul evolved into Omartha” — the rationale, verbatim
The symbol, from the kalash
The logotype
03 The palette was an object before it was a value
Om + Artha — the definition, from the brand record
The mark, on deep red
Clay tiles, photographed — then read as hex
05 Run before it opened
Appointment letter · 20 april 2025 · compensation withheld
The mark, inscribed by hand
Opening day
The sourcing field — a sample. The full record runs 471 photographs, one per line. 534 lines · 1,986 units · 40 suppliers. A wooden ball at ₹477. A carved platter at ₹4,710. A pair of yaali brackets at ₹2,64,000. One rule priced all three.
The store opened. The system stayed behind.
Assortment it can reorder. A margin it holds. A floor that earns. An operating model that runs with TCG not in the building. The first-month target — written before opening — was beaten.
DEVIEKA PAUL
THE CLIENT
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